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Are You Listening to Them?
Alan Luce, founder and CEO of Luce, Murphy, Fong and Associates recommended in his article “Tips For Coping…” that the direct selling companies should listen more to the newcomers to their...
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Why Do They Leave Your Company?
Growth of the business is important in all industries. In today’s challenging business environment, this is crucial at least to prevent complete failure. However, growth is more important in direct...
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A Glance at the Third Quarter
Moving towards the end of the year, now is the time to briefly review companies’ third quarter reports. As we always do, we will focus on world’s six largest public direct selling companies, Avon,...
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In 100 Words: Looking Ahead to 2016
The year draws to an end. So, it would be interesting to hear from some of the prominent persons of the direct selling community what they see coming in 2016. “What will be the most important issue,...
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Direct Selling in 10 Questions
In this week’s article, I have put together 10 questions that are frequently directed to players of the direct selling industry. These are directed either because of being less or misinformed or due...
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Issues That Require Immediate Attention
Managements at direct selling companies as well as network marketing leaders on the field have a common goal: Maximize productivity and business volume. On the road, there are some signs and symptoms...
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Understanding Pyramid Schemes, Ponzi Schemes, and Network Marketing
Many articles have been written on this subject. But despite all this, borders between these three concepts remain fuzzy in many minds. This lack of clarity in general public is important because it...
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The Route to Better Sales Forecasting
Predicting what the company’s sales will be should always be taken seriously. At the end of the day, sales is by far the most important source of revenue at a direct selling company and profit is...
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Amway’s 2015
Since it took over the leadership from Avon in 2012, Amway has been the world’s largest direct selling enterprise. That year, Amway’s global sales reached $11.3 billion. However, this has kept falling...
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Q&A with Al Bala, President and CEO of Mannatech
Mannatech is a direct selling company founded in November 1993 in the U.S. The company had not been without challenges, mainly under its founder Sam Caster’s management as its CEO. In 2005 a...
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Celebrities in Direct Selling
People’s “fame” has been used for a very long time as a marketing tool to create associations with brands. Such endorsements have proved themselves as being effective in building credibility towards a...
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Performances From a Profitability Perspective – 2
In this two-part review, we have been looking into industry’s publicly-owned six largest companies’ profits. Last week we covered Avon, Herbalife and Brazil’s cosmetics giant, Natura. This time, we...
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Three Forces Driving Change for Direct Selling
This week’s guest post is from Alan Luce. Alan is the Senior Managing Principal at Strategic Choice Partners. He is a veteran direct seller who held senior management executive roles at major companies...
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Different Stages, Different Challenges…
Numerous direct selling companies start their journeys in small offices, with few staff – if any, and with very limited budgets. The ease of entry into the market attracts many entrepreneurs,...
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Direct Selling in the Age of Distraction
Guest author Jennifer Fong is a direct sales marketing and communications executive who has been a leader in our industry’s use of social media and digital marketing for over 10 years. She has held...
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Cost Structures and Profitabilities, Q1 2016
Sponsored by: It has always been interesting to see how direct selling companies compare on various grounds. Where they spend their money and at the end of the day, how much money they generate for...
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Working With a Consultant in 10 Questions
Getting the maximum benefits from a cooperation with a direct selling consultant is not an unrealistic expectation. And there are many companies that have achieved this and have been very happy with...
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Global Direct Selling Industry in 2015
Few weeks ago the WFDSA (World Federation of Direct Selling Associations) announced 2015 figures it had gathered from local organizations. Before that, we had Direct Selling News magazine’s...
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Why Do Those Companies Fail?
There are not so many direct selling companies that start their journeys as big businesses from day one. Almost all are small and medium-sized enterprises (SMEs). In fact, many of them start as...
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Catalogue Frequency: When and How to Change
Product catalogue is a very important sales and marketing tool in direct selling. Being so, it fulfills several functions simultaneously: * As a medium of communication, it announces new products, new...
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