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5 Questions You Should Ask Before Stepping into a Market
After having succeeded in the home country, it is a visionary direct sales entrepreneur or executive’s dream to take the business to a further step by expanding into other countries. Yet, success does...
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The Rise of the U.S. CorpSumer: What Direct Selling Companies Need to Know Now
Guest author Bobbie Wasserman is Managing Director of Wave2 Alliances Inc., a corporate reputation and crisis management consultancy. She has helped to shape the communications landscape of global...
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A New Leader in Payments for Direct Sales Emerges
This is an advertorial Recently, Allied Wallet delivered new products to the payment services market that are better interconnecting various payment options, drawing even more attention to the...
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How the World Sees Entrepreneurship
Since 2010, Amway has been conducting a very important survey on various aspects of entrepreneurship. The first study was done in 2010 as the “Amway European Entrepreneurship Report“ with 12,000...
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Why Do They Leave Your Company?
Growth is important in all industries, no doubt about it. In today’s challenging business environment, this is crucial at least to prevent complete failure. However, growth is more important in direct...
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5 New Rules for Direct Selling Success
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies...
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How Much Do They Really Make?
Some say one can make a fortune in network marketing. Others say direct sellers’ earnings do not cover even those minimal expenses they make. Which one is true? Or truth is somewhere in-between? This...
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Global Direct Selling Industry in 2017
The WFDSA (World Federation of Direct Selling Associations) has reported recently that the direct selling industry’s sales volume was $189.6 billion in 2017, representing an increase of 1.6% compared...
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The Implications of a Trade War with China on the Direct Selling Industry
This week’s featured article is from Daniel Murphy, Co-Founder and Managing Principal of Strategic Choice Partners. Dan has over 30 years of experience holding senior finance and operating roles at...
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Tupperware: Going Through Hard Times
Tupperware is definitely an iconic name in the global direct selling industry. For one thing, “Tupperware parties” have become synonymous with direct sellers’ product demonstrations made at homes....
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A Page in the History of Direct Sales: FTC vs Amway (1975-1979)
In 1975, the U.S. Federal Trade Commission (FTC) accused Amway of operating as a pyramid scheme. Many people might think this case had lasted a few months at most but actually it took four years until...
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Direct Selling in 10 Questions
This week’s article is a short compilation of questions that are frequently directed to those in the direct selling industry. These questions are asked either because of being less or misinformed or...
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Will Avon’s Turnaround Be Real This Time?
When Andrea Jung was replaced by Sheri McCoy in early 2012 as Avon’s new CEO, expectations from McCoy were quite high. Andrea Jung had been promoted to CEO role at the age of 41 in 1999 and remained...
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The Right Way to Handle Distributor Advisory Councils
This week’s article is from Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners. Brett has worked in direct selling since 2002, holding titles that include Vice President of...
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The Socio-Economic Study on Direct Sellers in the European Union
Seldia, the umbrella organization of direct selling associations in Europe shared the findings of a large-scale survey, during the annual conference a few weeks ago. The study which was actually the...
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Third Quarter in Sales Figures
Having received the quarterly results, we can now review and compare companies’ growth performances as of end-third quarter. We also now have a better idea as to how these direct selling giants will...
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Recognition: Are You Doing It Right?
Motivation is crucial for success in direct selling. A well-thought rewarding mechanism boosts morale and motivates the field organization members towards further achievements. As obvious these might...
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How Much Do They Really Make?
Some say one can make a fortune in network marketing. Others say direct sellers’ earnings do not cover even those minimal expenses they make. Which one is true? Or truth is somewhere in-between? This...
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9 Resolutions for Direct Selling Companies in 2019
This week’s guest author is Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners. Brett has worked in direct selling since 2002, holding titles that include Vice President of...
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5 New Rules for Direct Selling Success
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies...
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