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Celebrity Endorsements in Direct Selling
Sponsored by: People’s “fame” has been used for a very long time as a marketing tool to create associations with brands. Such endorsements have proved themselves to be effective in building...
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The Seismic Shifts in Marketing’s Role in Direct Selling
This week’s article is provided by Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners. Brett has worked in direct selling since 2002, holding titles that include Vice...
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Third Quarter in 7 Companies’ Sales Figures
Sponsored by: Having received their periodical financial reports, we now have the opportunity to review companies’ growth performances as of end-third quarter. We also now have a better idea as to...
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Third Quarter in 7 Companies’ Profit Figures
Sponsored by: Last week we covered seven of the largest direct selling firms’ third quarter performances from a growth perspective. This time, we will be looking into how they did in costs and...
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FTC and Direct Selling Come to the Table as Stakeholders: H.R. 3409
Sponsored by: Guest author Jeffrey A. Babener, of Portland, Oregon, is the principal attorney in the law firm of Babener & Associates. For more than 30 years, he has advised leading U.S. and...
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10 Common Questions About Compensation Plans
Sponsored by: Throughout my career within the direct selling industry, I have received many questions on one of the main components of any direct sales business: The Compensation Plan. Some of these...
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Treat Your Sales Force Like Your Most Valued Customers
This week’s guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling...
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What Pyramid Schemes Are and How to Spot Them
Sponsored by: Not all pyramid schemes are created the same. For the sake of not being labelled as a pyramid, they are all formed and promoted trying not to look like one. Why? Because pyramid schemes...
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Revisiting Expectations from Industry Stakeholders
As we have 2017 already wrapped up, I thought it might be a good idea to revisit some expectations from the major stakeholders: Regulators, media, direct sellers, direct sales companies and last but...
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Striking the Proper Promotional Balance: How Much Discounting Is Too Much?
This week’s guest article is from Daniel Murphy, Co-Founder and Managing Principal of Strategic Choice Partners. Dan has over 30 years of experience holding senior finance and operating roles at TJX,...
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The New FTC Direct Selling Guidance… Imperfect, But a Good Start
Guest author Jeffrey A. Babener, of Portland, Oregon, is the principal attorney in the law firm of Babener & Associates. For more than 30 years, he has advised leading U.S. and foreign companies in...
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Those That Have Made a Huge Impact on the Industry, Part 1
Since the beginnings of organized direct selling, many entrepreneurs have left their footprints for others to follow. Among them, there are those who are still strong inspirations with what they had...
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Those That Have Made a Huge Impact on the Industry, Part 2
Since the beginnings of organized direct selling, many entrepreneurs have left their footprints for others to follow. Among them, there are those who are still strong inspirations with what they had...
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6 Common Reasons Your Startup Is Going to Fail
The initial ideas sounded great so the expectations were set so high. The first reactions from the field were also very promising. Products were moving out and the sales force was happy as the members...
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7 Industry-Changing Trends in Direct Selling That Can’t Be Ignored
This week’s article is by Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners. Brett has worked in direct selling since 2002, holding titles that include Vice President of...
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2017 in Growth Numbers: Avon, Herbalife, Nu Skin, Oriflame, Tupperware, USANA
This week’s article will be a review of six of the largest public direct sales companies’ 2017 growth figures. Although they cannot represent the whole global industry, how these “biggies” have been...
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Interview: Peter Maddox, President of the Canadian DSA
Peter Maddox has been the President of the Canadian Direct Sellers Association since early January this year. Despite he already had a pile of tasks to accomplish on his desk, he was so kind to made...
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CEOs of Avon: Will the Third Time Be the Charm?
Jan Zijderveld, a Unilever ex-Exec has been recently hired as Avon’s Chief Executive Officer, to be the third CEO since 1999. He came after two CEOs who each had worked at this post for quite some time...
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Amway Holds on to the Crown, But…
Since 2012, Amway has been the largest direct seller in the world from the sales point of view. 2012 was the year when Avon and Amway changed places at the top. Not only this, the figures below also...
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For Today’s Direct Seller, It’s All About Choices
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies...
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